Do you have a passion for entrepreneurship, online marketing and a hands-on mentality? Do you dream of scaling an e-commerce business where you’ll get all the tools and budget you need? Then we would like to meet you! As your role as the French Country manager your are responsible for launching the Dutch brand Matt Sleeps in the French market. Your first challenge is to create a growth plan and execute this plan that will result in the first sales. This means growing the French customer base, increase the turnover and lowering the CPA costs. You identify growth opportunities, build brand awareness and decide how our marketing mix will look like. You are also responsible for how the marketing budget will be spent. In the growth plan you translate & test the growth strategy we used for the Dutch market. You’ll use the relevant learnings from recent campaigns and adapt these to the French market while also exploring other options that could benefit Matt Sleeps. At the same time you’ll experiment with new strategies and test new channels. You optimise and test each strategy. If it doesn’t work, adapt and try again. Constant tweaking is key here. You will work closely with our Dutch online marketeer to whom you will report to and tweak your campaigns with. Next to setting up and rolling out the marketing & sales strategy, in the beginning, you will also be responsible for the operations for the French market. Setting up customer support and be the centre point of contact for the PR company that you have chosen. You are also selecting interesting partnerships & influencers to collaborate with.
Matt Sleeps is an Amsterdam-based, scale-up that is shaking up the old-fashioned mattress industry! No more confusing terms, annoying sellers or dusty showrooms. We make the purchase of a mattress fun! A perfect adjustable mattress, with a 120 days free trial period and next day delivery. No endless queues, no hiccups, no bells or whistles. Just a perfect mattress for the best price. Since last year we also selling boxsprings and we have been working on new innovative sleep-products. Brand experience is important for us. We offer our customers the best service and create unique brand experience like the Hangover Bar, Bed Dates, Mattflix and the Wekker Smash Store. We don’t believe in boring copywriting, but copy with a funny twist, and events that customers won’t forget. Thanks to this strategy we differentiate ourselves and are growing rapidly. Now it is time to expand to France and other European countries. The ideal candidate is Native French, understand our target audience and has experience with online marketing, is analytically strong and structured.
Are we the ambitious, creative and entrepreneurial team you can’t wait to belong to? Please send your motivation letter and CV to firstname.lastname@example.org and you might be a part of Matt's Dreamteam soon!